Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

How To Search Google For Country Specific Results

Running an international online business with the capability to service people from any country means that you want your site to perform well not only in local country specific results but also global results. You may not realize this but doing a standard Google search and leaving the "full web" option selected does not necessarily give you your website's true location in the Google global results. It gives you the global results given your location.

For example, the results of doing a full web search in my home city of Brisbane Australia will be different to a full web search from Toronto Canada.

Google gives results based on your location even when you are not stipulating a local result. You can click your local country only result button and get sites that are from your home country, usually determined by the domain name extension, for example .com.au for Australia, .ca for Canada, etc. or the IP address of your web hosting server, or you can click the web option and get global Internet results that vary depending on your computer's location in the world (based on the IP address of the computer you are using to access the Internet).

Think Global

If your business can service the world then you really can not ignore the American marketplace, or if you are in the USA do not forget about Europe, Asia and the rest. Since you need to know how well your site is performing in Google global search results and unfortunately simply ticking the "the web" option in Google when searching can be misleading because your ranking will be different if it was someone in a different country doing the exact same search.

What you want to know is when someone in the UK does a Google search for one of your terms, how high is your website up in the search results? With this little trick you can figure it out.

The Code

All you need to do is add & gl = uk to the URL at the end of the Google search query.

For example:

http://www.google.com/search?hl=en&q=sample+query&meta= & gl = uk

This tells Google to spit out the results for the query based on UK servers.

I can not guarantee 100% conclusively that this works as I expect it does, but it definitely does something and you should try it yourself and see if your site shows up in a different place in the results. The "gl" stands for G eographic L ocation and of course you can exchange the last letters to test different country results around the world.

Organic Gardening – Watermelons Are a Summertime Favorite

Sweet, succulent watermelon grown in your own home garden are a summertime favorite. There is nothing better than there sweet, cool, refreshing and delicious taste on a hot summer day. This warm climate crop thrills with the growing growing seasons in warm climates, but there are varieties for cooler areas that will preform just fine and as tasty.

When planting, choose a location that will get full sunlight and with a good air circulation. They can grow in many different types of soil, but prefer a good healthy soil structure that is light, loose, fertile and well drained. Working in a generous amount of compost, composted manure or composed leaves into the soil will greatly benefit the soils structure for your watermelons to thrive. A soil that keeps moisture well is very important when growing watermelons, they like a steady supply of water.

Sow seeds directly into the garden once all dangers of frost have passed, soak the seeds for a half hour before planting in compost tea will help the seeds germinate. Plant on hills with 4 seeds per hill and space the hills 8 to 10 feet apart for vine type or 3 to 4 feet apart for bush type. Once the seeds have germinated remove 2 of the seedlings leaving the 2 best plants.

Watermelons are heavy feeders and need a steady supply of water, giving them a feeding of compost tea every two weeks will add the nutrients needed for your plants to thrive. Do not overdue it with nitrogen, especially once the flowers form.

Harvesting your watermelons can be a tricky task. There are three methods that can be used in figuring out if a watermelon is ripe. Look, listen and feel are what it takes to check for ripeness in a watermelon.

First sign is visual, the underside of the fruit that rests on the ground will turn a gold color or yellow straw color. Next look for the curly tendril that is attached to the vine closest to the fruit, it will be dry and brittle when a watermelon is ripe.

Second is the thump test, tap the watermelon with your knuckles and it should make a hollow sound when ripe. This method will take some practice, but once you get the feel for it you will most likely you this method the most.

Third is feel, if you run your fingers around the center of the watermelon you should feel ridges on the rind when it is ripe. This is done around the center and not from end to end or from stem to blossom. A watermelon that is not mature will be smooth.

Tips For Weight Loss Reexamined

When you hear the word weight loss, the images you conjure up are giving up on food, skipping one meal in a day and trying to bury your hunger in whatever manner you can.

No longer are these true as a means of going for that weight loss you so desire. A lot of things have been redefined and re-examined in the weight loss arena and a lot of old theories of dieting and controlling your hunger are no longer valid. Come to think of these, a lot of these have been even dismissed by medical specialists as dangerous and unhealthy.

So what are your options if you want to lose weight? Well, if you have heard about stories of actresses going on a crash course diet and getting thin in ten days then you have only heard about one side of the story. There are stories which are not told that these actresses suffer from numerous health related issues because of their dieting binge or because of the rapid loss of weight. So better be careful if you are going to pursue weight loss that way.

Do not despairs as there are unhealthy and more meaningful ways of losing weight which will not take you down the unhealthy path. These tips for weight loss will help you lose weight in a manner which is also medically viable and can be sustained by the body. But the fact of the matter that the inner motivation still has to come from you.

The first foremost tip for weight loss is that you should drink lots of water. Drink eight to ten glasses of water everyday. This helps in two ways first you lose excess toxins from the body and secondly your metabolism rate go high. As a corollary to that since you have had so much water you will not be hungry as much as you were earlier. This should be your number one fad diet if you are a aficionado of fad diets that come and go every year.

The second tip is a combined tip of exercise and discipline. Exercise regularly and exercise smart. Never ever give up. They say a habit is formed in 21 days and that means for the first 21 days you should attend to be disciplined and will exercise regularly. After 21 days it will become your habit and then you should strive for more and more strenuous exercises each day. If you have issues going to the gym try using home based equipment like Wii Fit or Yoga at home or cycling at home for doing some exercises at home. Increase the difficulty levels and you will see weight loss happening.

Hopefully these tips will help you reduce significant quantity amount over a period of time. Remember there is no magic formula.